Alliance Health Care began as a chiropractor's office, but needed a brand upgrade when they added a nurse practitioner to their practice, combining the benefits of chiropractic and a more holistic approach with a traditional medical approach. The name "Alliance" refers to the alliance formed between holistic and traditional medical practices, so I wanted to visually bring them together with circles overlapping. I chose a fresh blue and green color palette and a clean, friendly typeface combination to convey a feeling of wellness and calm.