Paducah Beer Werks, a brewery and restaurant located in an old Greyhound bus station came to Socially Present to refresh their logo design and build a cohesive brand. Both the fist holding the beer mug and gear elements were already present in their design, but I refined it a bit and updated the design of the brand to be more cohesive and a little edgy, influenced by a retro 70s-inspired look to fit the personality of the brand.

designed during my time at Socially Present